in-store promotional packaging
Fewer and fewer consumers stick to their shopping lists during their tour of the store. Most purchasing occurs on impulse, based on perceived benefits and value. In-store marketing and promotions rely heavily on (outer) packaging as a decisive factor. High quality print, exclusive graphics and appropriate structural design are the ingredients for success.
The ultimate in-store marketing tool is a complete display placed on the floor. It should be attractive and effective, as well as practical. It should be easy to build without the need for complex instructions, stable and strong enough to survive distribution, and – above all – tempting and easy for shoppers to help themselves to its contents.
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